APA (7th ed.) Citation

Lilien Gary L., Philip Kotler, & K. Sridhar Moorthy. (2003). Marketing models. Prentice Hall.

Chicago Style (17th ed.) Citation

Lilien Gary L., Philip Kotler, and K. Sridhar Moorthy. Marketing Models. New Delhi: Prentice Hall, 2003.

MLA (9th ed.) Citation

Lilien Gary L., et al. Marketing Models. Prentice Hall, 2003.