Moeller, L. H., & Edward C. Landry. (2009). The four pillars of profit driven marketing: How to maximize creativity accountability and Roi. Mc Graw Hill.
Cita Chicago Style (17a ed.)Moeller, Leslie H., y Edward C. Landry. The Four Pillars of Profit Driven Marketing: How to Maximize Creativity Accountability and Roi. Chicago: Mc Graw Hill, 2009.
Cita MLA (9a ed.)Moeller, Leslie H., y Edward C. Landry. The Four Pillars of Profit Driven Marketing: How to Maximize Creativity Accountability and Roi. Mc Graw Hill, 2009.
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