Marketing management
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| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New Delhi
Prentice hall
c2008
|
| Edition: | 13th edition |
| Subjects: | |
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MARC
| LEADER | 00000nam a22000007a 4500 | ||
|---|---|---|---|
| 005 | 20260916081546.0 | ||
| 020 | |a 9788120335707 |c Tsh 29,075/= | ||
| 040 | |a DCC Library |b eng |e AACR2 | ||
| 082 | |a 658.8 KOT | ||
| 100 | |a Kotler, Philip | ||
| 245 | |a Marketing management |c /Philip Kotler and Kelvin Lane | ||
| 250 | |a 13th edition | ||
| 260 | |a New Delhi |b Prentice hall |c c2008 | ||
| 300 | |a xxxvii,634 p.: |b ill.; |c 30 cm. | ||
| 504 | |a include selected references and index | ||
| 650 | |a Marketing management | ||
| 650 | |a Consumer behaviour | ||
| 650 | |a Information search | ||
| 650 | |a Business relationship | ||
| 650 | |a Communication | ||
| 942 | |c BK | ||
| 999 | |c 14720 |d 14720 | ||