Kotler, P. (2008). Marketing management (13th edition.). Prentice hall.
Cita Chicago Style (17a ed.)Kotler, Philip. Marketing Management. 13th edition. New Delhi: Prentice hall, 2008.
Cita MLA (9a ed.)Kotler, Philip. Marketing Management. 13th edition. Prentice hall, 2008.
Precaución: Estas citas no son 100% exactas.