Principles of marketing
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
New Delhi
Prentice Hall
c2008
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| Edition: | 12th edition |
| Subjects: | |
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| Physical Description: | xxiii,599 p.: ill.; 30 cm |
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| Bibliography: | include selected references and index |
| ISBN: | 9788120332928 |