Citazione Stile APA (7a Edizione)

Kotler, P., & Gary Armstrong. (2008). Principles of marketing (12th edition.). Prentice Hall.

Citazione stile Chigago Style (17a edizione)

Kotler, Philip, e Gary Armstrong. Principles of Marketing. 12th edition. New Delhi: Prentice Hall, 2008.

Citatione MLA (9a ed.)

Kotler, Philip, e Gary Armstrong. Principles of Marketing. 12th edition. Prentice Hall, 2008.