Cita APA (7a ed.)

Kotler, P., & Gary Armstrong. (2008). Principles of marketing (12th edition.). Prentice Hall.

Cita Chicago Style (17a ed.)

Kotler, Philip, y Gary Armstrong. Principles of Marketing. 12th edition. New Delhi: Prentice Hall, 2008.

Cita MLA (9a ed.)

Kotler, Philip, y Gary Armstrong. Principles of Marketing. 12th edition. Prentice Hall, 2008.