APA (7th ed.) Citation

Kotler, P., & Gary Armstrong. (2008). Principles of marketing (12th edition.). Prentice Hall.

Chicago Style (17th ed.) Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing. 12th edition. New Delhi: Prentice Hall, 2008.

MLA (9th ed.) Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing. 12th edition. Prentice Hall, 2008.

Warning: These citations may not always be 100% accurate.