Keegan Warren J. (2007). Global marketing management (7th edition.). Prentice Hall.
Cita Chicago Style (17a ed.)Keegan Warren J. Global Marketing Management. 7th edition. New Delhi: Prentice Hall, 2007.
Cita MLA (9a ed.)Keegan Warren J. Global Marketing Management. 7th edition. Prentice Hall, 2007.
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