Kerin Roger A., Steven W. Hartley, & William Rudelius. (2009). Marketing: Experience, leadership, innovation, experience, leadership (9th edition.). McGraw Hill.
Style de citation Chicago (17e éd.)Kerin Roger A., Steven W. Hartley, et William Rudelius. Marketing: Experience, Leadership, Innovation, Experience, Leadership. 9th edition. Boston: McGraw Hill, 2009.
Style de citation MLA (9e éd.)Kerin Roger A., et al. Marketing: Experience, Leadership, Innovation, Experience, Leadership. 9th edition. McGraw Hill, 2009.
Attention : ces citations peuvent ne pas être correctes à 100%.