Cita APA (7a ed.)

Kerin Roger A., Steven W. Hartley, & William Rudelius. (2009). Marketing: Experience, leadership, innovation, experience, leadership (9th edition.). McGraw Hill.

Cita Chicago Style (17a ed.)

Kerin Roger A., Steven W. Hartley, y William Rudelius. Marketing: Experience, Leadership, Innovation, Experience, Leadership. 9th edition. Boston: McGraw Hill, 2009.

Cita MLA (9a ed.)

Kerin Roger A., et al. Marketing: Experience, Leadership, Innovation, Experience, Leadership. 9th edition. McGraw Hill, 2009.