APA (7th ed.) Citation

Kerin Roger A., Steven W. Hartley, & William Rudelius. (2009). Marketing: Experience, leadership, innovation, experience, leadership (9th edition.). McGraw Hill.

Chicago Style (17th ed.) Citation

Kerin Roger A., Steven W. Hartley, and William Rudelius. Marketing: Experience, Leadership, Innovation, Experience, Leadership. 9th edition. Boston: McGraw Hill, 2009.

MLA (9th ed.) Citation

Kerin Roger A., et al. Marketing: Experience, Leadership, Innovation, Experience, Leadership. 9th edition. McGraw Hill, 2009.