Kerin Roger A., Steven W. Hartley, & William Rudelius. (2007). Marketing: The core (4nd edition.). McGraw Hill.
芝加哥风格引文Kerin Roger A., Steven W. Hartley, 与 William Rudelius. Marketing: The Core. 4nd edition. Boston: McGraw Hill, 2007.
MLA引文Kerin Roger A., et al. Marketing: The Core. 4nd edition. McGraw Hill, 2007.
警告：这些引文格式不一定是100％准确.