Cita APA (7a ed.)

Kerin Roger A., Steven W. Hartley, & William Rudelius. (2007). Marketing: The core (4nd edition.). McGraw Hill.

Cita Chicago Style (17a ed.)

Kerin Roger A., Steven W. Hartley, y William Rudelius. Marketing: The Core. 4nd edition. Boston: McGraw Hill, 2007.

Cita MLA (9a ed.)

Kerin Roger A., et al. Marketing: The Core. 4nd edition. McGraw Hill, 2007.