APA (7th ed.) Citation

Kerin Roger A., Steven W. Hartley, & William Rudelius. (2007). Marketing: The core (4nd edition.). McGraw Hill.

Chicago Style (17th ed.) Citation

Kerin Roger A., Steven W. Hartley, and William Rudelius. Marketing: The Core. 4nd edition. Boston: McGraw Hill, 2007.

MLA (9th ed.) Citation

Kerin Roger A., et al. Marketing: The Core. 4nd edition. McGraw Hill, 2007.