Marketing The core
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
Boston
McGraw Hill
c2007
|
| Edition: | 2nd edition |
| Subjects: | |
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| LEADER | 00000nam a22000007a 4500 | ||
|---|---|---|---|
| 005 | 20260916044218.0 | ||
| 020 | |a 978007299989 |c Tsh 24,000/= | ||
| 040 | |a DCC Library |b eng |e AACR2 | ||
| 082 | |a 658.8 KER | ||
| 100 | |a Kerin Roger A. | ||
| 245 | |a Marketing |b The core |c /Roger A. Kerin, Steven W. Hartley and William Rudelius | ||
| 250 | |a 2nd edition | ||
| 260 | |a Boston |b McGraw Hill |c c2007 | ||
| 300 | |a xxiii, 425 p.: |b ill.; |c 30 cm. | ||
| 504 | |a include selected references and index | ||
| 650 | |a Marketing | ||
| 650 | |a Marketing process | ||
| 650 | |a Customers relationship | ||
| 650 | |a Ethics | ||
| 650 | |a Consumer behavior | ||
| 700 | |a Steven W. Hartley | ||
| 700 | |a William Rudelius | ||
| 942 | |c BK | ||
| 999 | |c 14699 |d 14699 | ||