Global marketing management
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| Autor principal: | |
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| Outros Autores: | |
| Formato: | Livro |
| Publicado em: |
New Jersy
John Wiley and Son
c2004
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| Edição: | 3rd edition |
| Assuntos: | |
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| LEADER | 00000nam a22000007a 4500 | ||
|---|---|---|---|
| 005 | 20260915060055.0 | ||
| 020 | |a 9812530991 |c Tsh 21,500/= | ||
| 040 | |a DCC Library |b eng |e AACR2 | ||
| 082 | |a 658.8 KOT | ||
| 100 | |a Kotabe Masaaki | ||
| 245 | |a Global marketing management |c /Massaki Kotabe and Kristiaan Helsen | ||
| 250 | |a 3rd edition | ||
| 260 | |a New Jersy |b John Wiley and Son |c c2004 | ||
| 300 | |a xxii, 694 p.: |b ill.; |c 22 cm. | ||
| 504 | |a include index | ||
| 650 | |a Global marketing | ||
| 650 | |a Globalization | ||
| 650 | |a Financial enviroment | ||
| 650 | |a Information technology | ||
| 650 | |a International law | ||
| 700 | |a Kristiaan Helsen | ||
| 942 | |c BK | ||
| 999 | |c 14630 |d 14630 | ||