Kotabe Masaaki & Kristiaan Helsen. (2004). Global marketing management (3rd edition.). John Wiley and Son.
Citazione stile Chigago Style (17a edizione)Kotabe Masaaki e Kristiaan Helsen. Global Marketing Management. 3rd edition. New Jersy: John Wiley and Son, 2004.
Citatione MLA (9a ed.)Kotabe Masaaki e Kristiaan Helsen. Global Marketing Management. 3rd edition. John Wiley and Son, 2004.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.