Cita APA (7a ed.)

Kotabe Masaaki & Kristiaan Helsen. (2004). Global marketing management (3rd edition.). John Wiley and Son.

Cita Chicago Style (17a ed.)

Kotabe Masaaki y Kristiaan Helsen. Global Marketing Management. 3rd edition. New Jersy: John Wiley and Son, 2004.

Cita MLA (9a ed.)

Kotabe Masaaki y Kristiaan Helsen. Global Marketing Management. 3rd edition. John Wiley and Son, 2004.