APA (7th ed.) Citation

Kotabe Masaaki & Kristiaan Helsen. (2004). Global marketing management (3rd edition.). John Wiley and Son.

Chicago Style (17th ed.) Citation

Kotabe Masaaki and Kristiaan Helsen. Global Marketing Management. 3rd edition. New Jersy: John Wiley and Son, 2004.

MLA (9th ed.) Citation

Kotabe Masaaki and Kristiaan Helsen. Global Marketing Management. 3rd edition. John Wiley and Son, 2004.

Warning: These citations may not always be 100% accurate.