Principles of marketing
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| Опубликовано: |
New Jersy
Prentice Hall
c2004
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| Редактирование: | 10th edition |
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| LEADER | 00000nam a22000007a 4500 | ||
|---|---|---|---|
| 005 | 20260915054022.0 | ||
| 020 | |a 0131212761 |c Tsh 60000/= | ||
| 040 | |a DCC Library |b eng |e AACR2 | ||
| 082 | |a 658.8 KOT | ||
| 100 | |a Kotler, Philip | ||
| 245 | |a Principles of marketing |c /Philip Kotler and Gary Armstrong | ||
| 250 | |a 10th edition | ||
| 260 | |a New Jersy |b Prentice Hall |c c2004 | ||
| 300 | |a xxix, 661 p.: |b ill,; |c 30 cm. | ||
| 504 | |a include selected references and index | ||
| 650 | |a Marketing | ||
| 650 | |a Marketing process | ||
| 650 | |a Marketing mix | ||
| 650 | |a Customer relationship | ||
| 650 | |a Marketing management | ||
| 700 | |a Gary Armstrong | ||
| 942 | |c BK | ||
| 999 | |c 14627 |d 14627 | ||