Kotler, P., & Gary Armstrong. (2004). Principles of marketing (10th edition.). Prentice Hall.
芝加哥风格引文Kotler, Philip, 与 Gary Armstrong. Principles of Marketing. 10th edition. New Jersy: Prentice Hall, 2004.
MLA引文Kotler, Philip, 与 Gary Armstrong. Principles of Marketing. 10th edition. Prentice Hall, 2004.
警告：这些引文格式不一定是100％准确.