Citazione Stile APA (7a Edizione)

Kotler, P., & Gary Armstrong. (2004). Principles of marketing (10th edition.). Prentice Hall.

Citazione stile Chigago Style (17a edizione)

Kotler, Philip, e Gary Armstrong. Principles of Marketing. 10th edition. New Jersy: Prentice Hall, 2004.

Citatione MLA (9a ed.)

Kotler, Philip, e Gary Armstrong. Principles of Marketing. 10th edition. Prentice Hall, 2004.