Style de citation APA (7e éd.)

Kotler, P., & Gary Armstrong. (2004). Principles of marketing (10th edition.). Prentice Hall.

Style de citation Chicago (17e éd.)

Kotler, Philip, et Gary Armstrong. Principles of Marketing. 10th edition. New Jersy: Prentice Hall, 2004.

Style de citation MLA (9e éd.)

Kotler, Philip, et Gary Armstrong. Principles of Marketing. 10th edition. Prentice Hall, 2004.