Cita APA (7a ed.)

Kotler, P., & Gary Armstrong. (2004). Principles of marketing (10th edition.). Prentice Hall.

Cita Chicago Style (17a ed.)

Kotler, Philip, y Gary Armstrong. Principles of Marketing. 10th edition. New Jersy: Prentice Hall, 2004.

Cita MLA (9a ed.)

Kotler, Philip, y Gary Armstrong. Principles of Marketing. 10th edition. Prentice Hall, 2004.