APA (7th ed.) Citation

Kotler, P., & Gary Armstrong. (2004). Principles of marketing (10th edition.). Prentice Hall.

Chicago Style (17th ed.) Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing. 10th edition. New Jersy: Prentice Hall, 2004.

MLA (9th ed.) Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing. 10th edition. Prentice Hall, 2004.

Warning: These citations may not always be 100% accurate.