Marketing management
Enregistré dans:
| Auteur principal: | |
|---|---|
| Autres auteurs: | |
| Format: | Livre |
| Publié: |
New Jersey
Prentice Hall
c2006
|
| Édition: | 12th edition |
| Sujets: | |
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MARC
| LEADER | 00000nam a22000007a 4500 | ||
|---|---|---|---|
| 005 | 20260914085829.0 | ||
| 020 | |a 0131457578 |c Tsh 29,500/= | ||
| 040 | |a DCC Library |b eng |e AACR2 | ||
| 082 | |a 658.8 KOT | ||
| 100 | |a Kotler, Philip | ||
| 245 | |a Marketing management |c /Philip Kotler and Kelvin Lane Keller | ||
| 250 | |a 12th edition | ||
| 260 | |a New Jersey |b Prentice Hall |c c2006 | ||
| 300 | |a xxxix, 729 p.: |b ill.; |c 30 cm. | ||
| 504 | |a include selected references and index | ||
| 650 | |a Marketing management | ||
| 650 | |a Marketing memo | ||
| 650 | |a Marketing insight | ||
| 650 | |a Macroenvironments | ||
| 650 | |a Marketing plan | ||
| 700 | |a Kelvin Lane Keller | ||
| 942 | |c BK | ||
| 999 | |c 14570 |d 14570 | ||