Citazione Stile APA (7a Edizione)

Kotler, P., & Kelvin Lane Keller. (2006). Marketing management (12th edition.). Prentice Hall.

Citazione stile Chigago Style (17a edizione)

Kotler, Philip, e Kelvin Lane Keller. Marketing Management. 12th edition. New Jersey: Prentice Hall, 2006.

Citatione MLA (9a ed.)

Kotler, Philip, e Kelvin Lane Keller. Marketing Management. 12th edition. Prentice Hall, 2006.