Cita APA (7a ed.)

Kotler, P., & Kelvin Lane Keller. (2006). Marketing management (12th edition.). Prentice Hall.

Cita Chicago Style (17a ed.)

Kotler, Philip, y Kelvin Lane Keller. Marketing Management. 12th edition. New Jersey: Prentice Hall, 2006.

Cita MLA (9a ed.)

Kotler, Philip, y Kelvin Lane Keller. Marketing Management. 12th edition. Prentice Hall, 2006.