Marketing management
Guardado en:
| Autor principal: | |
|---|---|
| Otros Autores: | |
| Formato: | Libro |
| Publicado: |
Boston
Peason
c2012
|
| Edición: | 14 edition |
| Materias: | |
| Etiquetas: |
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MARC
| LEADER | 00000nam a22000007a 4500 | ||
|---|---|---|---|
| 005 | 20260914083918.0 | ||
| 020 | |a 9780273753360 |c Tsh 79,490/= | ||
| 040 | |a DCC Library |b eng |e AACR2 | ||
| 082 | |a 658.8 KOT | ||
| 100 | |a Kotler, Philip | ||
| 245 | |a Marketing management |c /Philip, Kotler and Kelvin Lane Keller | ||
| 250 | |a 14 edition | ||
| 260 | |a Boston |b Peason |c c2012 | ||
| 300 | |a 679 p.: |b ill.; |c 30 cm. | ||
| 504 | |a include selected references and index | ||
| 650 | |a Marketing management | ||
| 650 | |a Marketing memo | ||
| 650 | |a Marketing insight | ||
| 650 | |a Business market | ||
| 700 | |a Kelvin Lane Keller | ||
| 942 | |c BK | ||
| 999 | |c 14566 |d 14566 | ||