Citazione Stile APA (7a Edizione)

Kotler, P., & Kelvin Lane Keller. (2012). Marketing management (14 edition.). Peason.

Citazione stile Chigago Style (17a edizione)

Kotler, Philip, e Kelvin Lane Keller. Marketing Management. 14 edition. Boston: Peason, 2012.

Citatione MLA (9a ed.)

Kotler, Philip, e Kelvin Lane Keller. Marketing Management. 14 edition. Peason, 2012.