Cita APA (7a ed.)

Kotler, P., & Kelvin Lane Keller. (2012). Marketing management (14 edition.). Peason.

Cita Chicago Style (17a ed.)

Kotler, Philip, y Kelvin Lane Keller. Marketing Management. 14 edition. Boston: Peason, 2012.

Cita MLA (9a ed.)

Kotler, Philip, y Kelvin Lane Keller. Marketing Management. 14 edition. Peason, 2012.