Kotler, P., & Kelvin Lane Keller. (2012). Marketing management (14 edition.). Peason.
Chicago Style (17th ed.) CitationKotler, Philip, and Kelvin Lane Keller. Marketing Management. 14 edition. Boston: Peason, 2012.
MLA (9th ed.) CitationKotler, Philip, and Kelvin Lane Keller. Marketing Management. 14 edition. Peason, 2012.
Warning: These citations may not always be 100% accurate.