Global Marketing Foreign entry local marketing & global management
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| Formato: | Livro |
| Publicado em: |
Boston
Mc Graw Hill
c2006
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| LEADER | 00000nam a22000007a 4500 | ||
|---|---|---|---|
| 005 | 20260914072214.0 | ||
| 020 | |a 9780072961805 |c Tsh 80,00/= | ||
| 040 | |a DCC Library |b eng |e AACR2 | ||
| 082 | |a 658.8 JOH | ||
| 100 | |a Johansson, Johny K. | ||
| 245 | |a Global Marketing |b Foreign entry local marketing & global management |c /Johny K. Johansson | ||
| 260 | |a Boston |b Mc Graw Hill |c c2006 | ||
| 300 | |a xv, 647 p.: |b ill.; |c 30 cm. | ||
| 504 | |a include index | ||
| 650 | |a Global marketing | ||
| 650 | |a Cultural fondation | ||
| 650 | |a Local marketing | ||
| 650 | |a Global products | ||
| 650 | |a Global services | ||
| 650 | |a Global promotion | ||
| 942 | |c BK | ||
| 999 | |c 14549 |d 14549 | ||