Global marketing management

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Bibliographic Details
Main Author: Keegan J. Warren
Format: Book
Published: New Jessy Prentice Hall c2002
Edition:7th edition
Subjects:
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040 |a DCC Library  |b eng  |e AACR2 
082 |a 658.8 KEE 
100 |a Keegan J. Warren 
245 |a Global marketing management  |c / Warren J.Keegan 
250 |a 7th edition 
260 |a New Jessy  |b Prentice Hall  |c c2002 
300 |a xxv, 617 p.:  |b ill.;  |c 26 cm. 
504 |a include selected references and index 
650 |a Global marketing 
650 |a Marketing enviroment 
650 |a Marketing program 
650 |a Global economic 
650 |a Economic system 
650 |a Information system 
942 |c BK 
999 |c 14348  |d 14348