Marketing management
Guardado en:
| Autor principal: | |
|---|---|
| Formato: | Libro |
| Publicado: |
New York
The Dryden Press
c1997
|
| Edición: | 2nd edition |
| Materias: | |
| Etiquetas: |
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| LEADER | 00000nam a22000007a 4500 | ||
|---|---|---|---|
| 005 | 20260908054015.0 | ||
| 020 | |a 0030177421 |c Tsh 70,000/= | ||
| 040 | |a DCC Library |b eng |e AACR2 | ||
| 082 | |a 658.8 DIC | ||
| 100 | |a Dickson R. Peter | ||
| 245 | |a Marketing management |c /Peter R. Dickson | ||
| 250 | |a 2nd edition | ||
| 260 | |a New York |b The Dryden Press |c c1997 | ||
| 300 | |a xxxiii, 813 p.: |b ill.; |c 30 cm. | ||
| 504 | |a include index | ||
| 650 | |a Marketing management | ||
| 650 | |a Market decision | ||
| 650 | |a Market ethics | ||
| 650 | |a Marketing plan | ||
| 650 | |a Decision making | ||
| 650 | |a Market channel | ||
| 942 | |c BK | ||
| 999 | |c 14343 |d 14343 | ||