Cita APA (7a ed.)

Dickson R. Peter. (1997). Marketing management (2nd edition.). The Dryden Press.

Cita Chicago Style (17a ed.)

Dickson R. Peter. Marketing Management. 2nd edition. New York: The Dryden Press, 1997.

Cita MLA (9a ed.)

Dickson R. Peter. Marketing Management. 2nd edition. The Dryden Press, 1997.