Marketing in action Reading and cases

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Bibliographic Details
Main Author:	Forman Andrew M.
Other Authors:	David W. Cravens, Robert B. Woodruff
Format:	Book
Published:	Tokyo Addison Wesley Publishing company c1986
Subjects:	Marketing Marketing management Promotion New product
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Mzumbe University Dar es Salaam Campus Library

Holdings details from Mzumbe University Dar es Salaam Campus Library
Call Number:	658.8 FOR
Copy	On Shelf