Forman Andrew M., David W. Cravens, & Robert B. Woodruff. (1986). Marketing in action: Reading and cases. Addison Wesley Publishing company.
Style de citation Chicago (17e éd.)Forman Andrew M., David W. Cravens, et Robert B. Woodruff. Marketing in Action: Reading and Cases. Tokyo: Addison Wesley Publishing company, 1986.
Style de citation MLA (9e éd.)Forman Andrew M., et al. Marketing in Action: Reading and Cases. Addison Wesley Publishing company, 1986.
Attention : ces citations peuvent ne pas être correctes à 100%.