Cita APA (7a ed.)

Forman Andrew M., David W. Cravens, & Robert B. Woodruff. (1986). Marketing in action: Reading and cases. Addison Wesley Publishing company.

Cita Chicago Style (17a ed.)

Forman Andrew M., David W. Cravens, y Robert B. Woodruff. Marketing in Action: Reading and Cases. Tokyo: Addison Wesley Publishing company, 1986.

Cita MLA (9a ed.)

Forman Andrew M., et al. Marketing in Action: Reading and Cases. Addison Wesley Publishing company, 1986.