APA (7th ed.) Citation

Forman Andrew M., David W. Cravens, & Robert B. Woodruff. (1986). Marketing in action: Reading and cases. Addison Wesley Publishing company.

Chicago Style (17th ed.) Citation

Forman Andrew M., David W. Cravens, and Robert B. Woodruff. Marketing in Action: Reading and Cases. Tokyo: Addison Wesley Publishing company, 1986.

MLA (9th ed.) Citation

Forman Andrew M., et al. Marketing in Action: Reading and Cases. Addison Wesley Publishing company, 1986.