Marketing management and strategy
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| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New York
Prentice Hall
c2002
|
| Edition: | 3th edition |
| Subjects: | |
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MARC
| LEADER | 00000nam a22000007a 4500 | ||
|---|---|---|---|
| 005 | 20260908051043.0 | ||
| 020 | |a 0273651501 |c Tsh 40,000/= | ||
| 040 | |a DCC Library |b eng |e AACR2 | ||
| 082 | |a 658.8 DOY | ||
| 100 | |a Doyle Peter | ||
| 245 | |a Marketing management and strategy |c /Peter Doyle | ||
| 250 | |a 3th edition | ||
| 260 | |a New York |b Prentice Hall |c c2002 | ||
| 300 | |a xviii, 446 p.: |b ill.; |c 23 cm. | ||
| 504 | |a Include selected references and index | ||
| 650 | |a Marketing management | ||
| 650 | |a Organization | ||
| 650 | |a Marketing plan | ||
| 650 | |a Marketing dynamic | ||
| 942 | |c BK | ||
| 999 | |c 14338 |d 14338 | ||