Marketing management and strategy
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| Main Author: | |
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| Format: | Book |
| Published: |
New York
Prentice Hall
c2002
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| Edition: | 3th edition |
| Subjects: | |
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| Physical Description: | xviii, 446 p.: ill.; 23 cm. |
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| Bibliography: | Include selected references and index |
| ISBN: | 0273651501 |