Cita APA (7a ed.)

Doyle Peter. (2002). Marketing management and strategy (3th edition.). Prentice Hall.

Cita Chicago Style (17a ed.)

Doyle Peter. Marketing Management and Strategy. 3th edition. New York: Prentice Hall, 2002.

Cita MLA (9a ed.)

Doyle Peter. Marketing Management and Strategy. 3th edition. Prentice Hall, 2002.