Doyle Peter. (2002). Marketing management and strategy (3th edition.). Prentice Hall.
Chicago Style (17th ed.) CitationDoyle Peter. Marketing Management and Strategy. 3th edition. New York: Prentice Hall, 2002.
MLA (9th ed.) CitationDoyle Peter. Marketing Management and Strategy. 3th edition. Prentice Hall, 2002.
Warning: These citations may not always be 100% accurate.