Dalrymple, J., & Leonard J. Parsons. (1995). Marketing management: Text and cases (6th edition.). John Wiley & Sons Inc.
Chicago Style (17th ed.) CitationDalrymple, J.Douglas, and Leonard J. Parsons. Marketing Management: Text and Cases. 6th edition. Toronto: John Wiley & Sons Inc, 1995.
MLA (9th ed.) CitationDalrymple, J.Douglas, and Leonard J. Parsons. Marketing Management: Text and Cases. 6th edition. John Wiley & Sons Inc, 1995.
Warning: These citations may not always be 100% accurate.