Marketing the core
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
Boston
Mc Graw Hill
c2009
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| Edition: | 3rd edition |
| Subjects: | |
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| Physical Description: | xi, 493 p.: ill.; 30 cm. |
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| Bibliography: | include selected references and index |
| ISBN: | 0073381063 |