Citazione Stile APA (7a Edizione)

kERIN, A. R., Steven W. Hartley, & Willian Rudelius. (2009). Marketing the core (3rd edition.). Mc Graw Hill.

Citazione stile Chigago Style (17a edizione)

kERIN, A. Roger, Steven W. Hartley, e Willian Rudelius. Marketing the Core. 3rd edition. Boston: Mc Graw Hill, 2009.

Citatione MLA (9a ed.)

kERIN, A. Roger, et al. Marketing the Core. 3rd edition. Mc Graw Hill, 2009.