Cita APA (7a ed.)

kERIN, A. R., Steven W. Hartley, & Willian Rudelius. (2009). Marketing the core (3rd edition.). Mc Graw Hill.

Cita Chicago Style (17a ed.)

kERIN, A. Roger, Steven W. Hartley, y Willian Rudelius. Marketing the Core. 3rd edition. Boston: Mc Graw Hill, 2009.

Cita MLA (9a ed.)

kERIN, A. Roger, et al. Marketing the Core. 3rd edition. Mc Graw Hill, 2009.