APA (7th ed.) Citation

kERIN, A. R., Steven W. Hartley, & Willian Rudelius. (2009). Marketing the core (3rd edition.). Mc Graw Hill.

Chicago Style (17th ed.) Citation

kERIN, A. Roger, Steven W. Hartley, and Willian Rudelius. Marketing the Core. 3rd edition. Boston: Mc Graw Hill, 2009.

MLA (9th ed.) Citation

kERIN, A. Roger, et al. Marketing the Core. 3rd edition. Mc Graw Hill, 2009.